The brand was founded in 2017 by Natasha Hodson and Nicola Byrne who both spent over a decade working with famous high street brands to create accessory ranges for grown-up girls. Natasha and Nicola put their experience and passion into creating their own rich and inspiring collection. Say ‘hello' to MIMI & LULA – accessories designed to let kids express their personalities with flair and style. Whether it’s dress-up, parties, play or just a school day, at MIMI & LULA the aim is always to charm, dazzle and delight. And with one eye on quality and the other (that’s the winking one) on having fun, you can always count on Mimi and Lula to raise a cheeky smile in every girl and her mum.